The technology behind the posters was developed by leading mobile marketing technology company, Hypertag.
Hypertags are short-range wireless devices that send information to mobile phones via infra-red or Bluetooth technology.
A user simply activates the infra-red or Bluetooth on their phone and holds it up to the Hypertag. As Hypertags use short-range wireless technologies rather than SMS, the interactions are free to both the advertiser and their fans.
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#3
- Tatsumaki-Senpū kyaku
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Posted 02 March 2005 - 9:23 PM
Boy with the Golden Eyes Escribi�:
iggy, you should have posted this in new order thread... :?
but thanks, anyway
Um I did first :?
I started a new topic cos it might have been missed. I don't have to answer to you.
#5
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Posted 02 March 2005 - 9:54 PM
toomuch'stash Escribi�:
what does it have to do with New Order?
new orders new album, waiting for the sirens to call, is the first one being advertised with interactive posters in shops
love is all.
#7
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Posted 02 March 2005 - 10:06 PM
toomuch'stash Escribi�:
New Order has a new album?
yes. it is released in march or april. it's called "waiting for the sirens call" or "to call" or so... damn, why do i write this? go to "new order" thread and check there ;-)
love is all.
#8 toomuchstash
Posted 02 March 2005 - 10:09 PM
Boy with the Golden Eyes Escribi�:
toomuch'stash Escribi�:
New Order has a new album?
yes. it is released in march or april. it's called "waiting for the sirens call" or "to call" or so... damn, why do i write this? go to "new order" thread and check there ;-)
heh, I know, I wanted to see if i could get you to retype it all.. :p
#10 chemdup
Posted 02 March 2005 - 11:39 PM
my friends marketing company are the first to use this in ireland.
they had people at the last westlife concert here a few weeks ago with the technology in back packs giving free ringtones and pics to o2 customers.
its an amazing idea.
nokia are doing ad posters for their new phones now where you can hypertag the comercial video to your phone.....the chems should do that with the next single, get the vid sent to your mobile.....its amazing technology and a marketing companies dream!
they had people at the last westlife concert here a few weeks ago with the technology in back packs giving free ringtones and pics to o2 customers.
its an amazing idea.
nokia are doing ad posters for their new phones now where you can hypertag the comercial video to your phone.....the chems should do that with the next single, get the vid sent to your mobile.....its amazing technology and a marketing companies dream!
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