While in general I don't like to see my favourite bands license their tunes for ads, the quality of the ad campaign often has a bearing. This one looks good.



Also, if the campaign is used in North America, it elevates the likelihood of the Chems actually getting some marketing out here. yay! One of my constant bitches is how little exposure they get on this side of the Atlantic.



And honestly, I don't hold anything against Moby for what he did with Play. He was the first one to do it and set a trend. He cashed in ahead of everyone else and got a lot of exposure for his music in the meantime. I think selling songs on that scale NOW is pretty base, but it showed a lot of forethought and was relatively groundbreaking at the time.



(Oh, and I doubt we'll see this tune on the album unless it's the lead single, but more likely as a b-side on the second single. Just a guess.)

sneakerbeater Escribi�:

Bosco Escribi�:

ahhhhhhhhhhhhhhhhhhhhhhhhhhhh }:-@ }:-@ }:-@



what the fuck!!!!!!!!! stop advertising through commercials!!!!!!!!! }:-@ }:-@ }:-@



first galvanize in the bud select commercial and now this



fuck!!!!!!!!this is severly pissing me off!!!!!!!!!

don't be a dick head!!



i think its cool that the chems have been commisioned to do this music!!did anyone notice they have also used the star guitar claps in this track too!!

How the hell am I being a dick head?.....There?s nothing wrong with me not liking the idea of the chemical brothers using their music in commercials, or does that make me that less of a fan (dick head) because I don?t approve?

hehehe



I think you're well within your rights to oppose advertising use and to state any other opinions you may have, Bosco, but you certainly have been on the warpath the last few days! :D



's'all good, though. Fair play.



I'd be pretty bored if everyone agreed with me all the time.

Grrrr i cant DL it.



Damn you Tom and Ed. Now you got me into watching the commercials. I usually zap when commercials come.

Dammit its really slow...I heard a little from it but not enough. I'm gonna have to watch TV now too...but I wont know when the TV adds will come over here.

morning all!just thought i would clear this ad thing up for you-it was a piece of music written specifically for the nike advert-it wont be released ever-it doesnt make much sense without the visual and its only 30 secs long!!glad you like it though....hope everyone is doing good.



cheers BTCS!

ban the champagnespiller! Escribi�:

morning all!just thought i would clear this ad thing up for you-it was a piece of music written specifically for the nike advert-it wont be released ever-it doesnt make much sense without the visual and its only 30 secs long!!glad you like it though....hope everyone is doing good.



cheers BTCS!

Really cant wait to here this. Will have to wait til the weekend when I have a better computer to use. Any other chemical news?

ban the champagnespiller! Escribi�:

morning all!just thought i would clear this ad thing up for you-it was a piece of music written specifically for the nike advert-it wont be released ever-it doesnt make much sense without the visual and its only 30 secs long!!glad you like it though....hope everyone is doing good.



cheers BTCS!

That's a shame, it really sounds good. I hope you'll use ideas from this bit of tune in the future :D

Is that like Tom or something... :-//

Foxboy Escribi�:

Is that like Tom or something... :-//

yes it is Tom ;)

Ben_j Escribi�:

ban the champagnespiller! Escribi�:

morning all!just thought i would clear this ad thing up for you-it was a piece of music written specifically for the nike advert-it wont be released ever-it doesnt make much sense without the visual and its only 30 secs long!!glad you like it though....hope everyone is doing good.



cheers BTCS!

That's a shame, it really sounds good. I hope you'll use ideas from this bit of tune in the future :D

Yeah elements of it are cool but definatly just an advert track specifically made for an advert.

ban the champagnespiller! Escribi�:

morning all!just thought i would clear this ad thing up for you-it was a piece of music written specifically for the nike advert-it wont be released ever-it doesnt make much sense without the visual and its only 30 secs long!!glad you like it though....hope everyone is doing good.



cheers BTCS!

Thank you for clearing that up! :)



The track is wicked! I dig it lots. If it's a glimpse into future offerings, then the future is good!

Grrrr. I havent heard it yet.

Does somebod want to go to war with my me against my wifi ?!

sounds pretty good. Great spotting Irish!! I have seen the ads on the tv a couple of times but it didn't make me think about the Chems. The bassline in the end doesn't sound like a Chemical bassline. But it's a pretty cool track with nice breaks and nice dancing moves to it. I hope that someone can download it.



As for music being used in ads. To me it's a sell-out when you star in it. Like all those crappy McDonald (Justin) and Pepsi (Britney). But I did like the ads with the Moby-Play music in it. I thought it worked really well together. And off course my favourite ad is the BMW series 1 campaign which used a slightly different version of "You'll be under my wheels" than on AONO. The images were made by the same campony who did the artwork of AONO (and the 3 singles) and the "Girls" video.

Jeanie Escribi�:

Grrrr. I havent heard it yet.

Does somebod want to go to war with my me against my wifi ?!

I'll record the audio for you :P

Ben_J !! (((((HUGS)))) Finally heard it thnx to Ben.

I love it! Feel the funkyness.

ban the champagnespiller! ,aka ,Tom ,aka, Blonde God (as chrisman calls you)



whats the deal with all your songs/ mini prodcutions being on commercials lately?

ban the champagnespiller! Escribi�:

morning all!just thought i would clear this ad thing up for you-it was a piece of music written specifically for the nike advert-it wont be released ever-it doesnt make much sense without the visual and its only 30 secs long!!glad you like it though....hope everyone is doing good.



cheers BTCS!

Awwwww... cmon, let us start the rumours! :P

Good track, i know, kinda late to say that but I just heard it finally. Hey though, the Beatles has a song on a Nike commercial a few years ago (only cause wacko jacko owned the song and gave them the rights to use it).



Sounds like they use the same sort of percussion as in Afrika. This song sounds like it's building up to something, like this whole drum part is a beginning to something bigger, that'd be like if they took the beginning of Come Inside, which the rest of the song sounds far from in a lot of ways.

Biff Escribi�:

Good track, i know, kinda late to say that but I just heard it finally. Hey though, the Beatles has a song on a Nike commercial a few years ago (only cause wacko jacko owned the song and gave them the rights to use it).

You remember that old Nike ad from ages ago!! Yeah, Nike used Revolution, and I remember the hubbub that followed that. Fans were pissed off and I remember one of the Beatles said something along the lines of their songs were not intended to be used as jingles to peddle sneakers. At any rate, it's a slightly different scenario with the Chems... but imagine not being in control over your music like what happened with the Beatles when Michael Jackson started doling out the tunes against the band's wishes!